Categories

Branding, Marketing


Role

Project Manager / Lead Designer


Skills

HTML, CSS, Photoshop, Mailchimp


Client

City of Missouri City


Project brief & details

Expanding the Reach.
Managing the Message.

Doing more with less is the mantra of a municipality. The success of this mantra is demonstrated through the use of email marketing campaigns via Mailchimp to increase civic engagement. Capitalizing on the ROI benefits of email, tailored subscription lists were used to build audiences, increase civic engagement, and to encourage social content sharing. Custom pixel perfect, responsive designs were created to consistently deliver the same message across all devices. While at the City, I was responsible for content creation for nine active subscriptions lists; With an average of 20 new subscribers (per list) each month, subscriptions have grown to 13,000+ users.

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